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Facebook Mail
On Monday Facebook is holding a special event. Several sources indicate that Facebook is about to announce the launch of their fully fledged webmail client internally known as Project Titan. Some refer to it as a Gmail killer.
Many people will say: ”Yet another webmail service, just what we need. I already have my Gmail or Hotmail account. Why would I want to use Facebook”.
Online phone fun
Your company gets a call from a (potential) customer. Have you ever wondered where they found your phone number? If it on your corporate website, the yellow pages or an ad (online or offline)? Or what if you run an ad with your phone number in it on different channels. How can you measure which channels is most effective and generating most leads/sales?
Don’t waste your money on PPC
The PPC market is huge. Google made 23 billion in advertising revenues in 2009 and for 2010 it even looks to grow with several billions. More and more companies are being convinced of the effectiveness of this type of advertising and shifting more funds towards it.
Buying keywords however is just one part of the story. Yes, PPC will bring new visitors to your website but it’s what happens on your website that will actually turn those visitors into customers or not. The landing page has to live up to the customer’s expectation.
